A GLOBAL COMEBACK

J.P. Morgan Chase teamed up with my team to develop fresh positioning and campaign strategy for the post-COVID comeback of the 45+ year J.P. Morgan Corporate Challenge; a 3.5-mile race and celebration for company teams that takes place on 6 continents and 15 cities.

​The re-emergence of this event series saw numbers that put that year’s Dreamforce to shame—with over 100K people gathering around the globe to race, network, celebrate, and support their local communities.

​Our paid cross-channel campaigns to drive attendance often saw 2X the projected results across Facebook, Instagram, and LinkedIn.

• Creative Strategy
• Brand Positioning
• Global Campaign Strategy