A GLOBAL COMEBACK
J.P. Morgan Chase teamed up with my team to develop fresh positioning and campaign strategy for the post-COVID comeback of the 45+ year J.P. Morgan Corporate Challenge; a 3.5-mile race and celebration for company teams that takes place on 6 continents and 15 cities.
The re-emergence of this event series saw numbers that put that year's Dreamforce to shame—with over 100K people gathering around the globe to race, network, celebrate, and support their local communities.
Our paid cross-channel campaigns to drive attendance often saw 2X the projected results across Facebook, Instagram, and LinkedIn.
Global Campaign Strategy