Creative

Strategist

I create branded experiences that inhabit the sweet spot where business goals, customer desires, and human nature overlap, in order to move hearts, minds, and drive behaviors.

I have transformed a dilapidated parking lot into the Summer Games for Facebook, founded a digital platform for sharing experiences IRL, devised augmented reality activations for biotech booths,  crafted a launch event for award-winning television series The War, designed a star-studded event for Magic Johnson, and helped to cure cancer.*

 

Whether you need to reinvigorate your brand, engage 40,000 event attendees, or connect the lines between virtual and physical customer journeys, I will strategize optimal approaches, craft fresh creative, and work tirelessly to bring it all to life.

 

*Okay, one of my clients cures cancer, but I help them fulfill that mission. 

my work

 
 

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© 2020 Melanie Goodwin Creative