I create branded experiences that inhabit the sweet spot where business goals, customer desires, and human nature overlap, in order to move hearts, minds, and drive behaviors.

I have transformed a dilapidated parking lot into the Summer Games for Facebook, founded a digital platform for sharing experiences IRL, devised augmented reality activations for biotech booths,  crafted a launch event for award-winning television series The War, designed a star-studded event for Magic Johnson, and helped to cure cancer.*


Whether you need to reinvigorate your brand, engage 40,000 event attendees, or connect the lines between virtual and physical customer journeys, I will strategize optimal approaches, craft fresh creative, and work tirelessly to bring it all to life.


*Okay, one of my clients cures cancer, but I help them fulfill that mission. 

Venn diagram about brand strategy. Three overlapping circles each say 'business goals, customer desires, human nature", and the middle section says 'the sweet spot'

my work


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